National Highways took their message about safe motorway driving directly to motorists with their ‘Close Following’ campaign. The campaign was fully posted within 48 hours prior to the launch weekend, and delivered almost 24 million head-on visual impacts. YouGov tells us that 95% of our Motorway Mega Rear audience are car owners and 84% are safety conscious, making our data-first format an ideal platform to get safety messages across to drivers whilst driving, at scale nationally.