SOLUTION
CENTRAL LONDON BUS MEGA REAR
OTS DELIVERED
4 325 150
NUMBER OF VEHICLES
11
DURATION
8 WEEKS
Merlin Entertainments
Merlin Entertainments used our Central London Bus network to reach domestic and international audiences in the capital and in Windsor to promote their popular UK attractions with six separate creatives. The launch on our Central London Buses was timed perfectly to reach the huge audience at the start of the spring holiday season, which included the extra May bank holiday in celebration of King Charles III’s Coronation.
Solution
MOTORWAY MEGA REAR
OTS DELIVERED
39 710 000
NUMBER OF VEHICLES
125
DURATION
4 WEEKS
Halfords
Halfords reached drivers across the country with messages on our Motorway Mega Rears supporting their Fitted Tyres and Fitted Wipers motoring services. Our audience has longer to see our clients’ messages, our media is head-on and our audience has a longer viewing opportunity.
SOLUTION
MOTORWAY MEGA REAR
OTS DELIVERED
21 050 000
NUMBER OF VEHICLES
100
DURATION
4 WEEKS
AA
Our Motorway Mega Rear campaign for The AA reached millions of drivers and passengers across the UK. This outstanding creative was seen head-on by people approaching our vehicles. On average, each Mega Rear has a viewing time of approx. 15 seconds. We reach people with high impact, strong dwell time media in an uncluttered environment, delivering transparency and accountability through GPS tracking. We create impressions that count.
SOLUTION
MOTORWAY MEGA REAR
OTS DELIVERED
23 700 000
NUMBER OF VEHICLES
65
DURATION
4 WEEKS
National highways close following
National Highways took their message about safe motorway driving directly to motorists with their ‘Close Following’ campaign. The campaign was fully posted within 48 hours prior to the launch weekend, and delivered almost 24 million head-on visual impacts. YouGov tells us that 95% of our Motorway Mega Rear audience are car owners and 84% are safety conscious, making our data-first format an ideal platform to get safety messages across to drivers whilst driving, at scale nationally.
SOLUTION
MOTORWAY MEGA REAR
OTS DELIVERED
31 180 000
NUMBER OF VEHICLES
125
DURATION
5 WEEKS
National Highways Know the Zones
National Highways used our Motorway Mega Rears to raise awareness of HGV’s limited visibility zones. Not only does the communication inform people there and then on Britain’s motorways about visibility zones, but our research shows that people are highly receptive towards messages on Motorway Mega Rears too.