Audiences are only of interest if they are truly captured. ADRIVER was born of our desire to provide our customers with differentiating media, capable of provoking astonishment in audiences. Whether on the back of a truck, on a VTC cab or on a bus, ADRIVER aims to offer advertisers dynamic, high-impact communication solutions for broadcasting visible advertising messages in city centers and on France's roads, where advertising density is lower.
Founded in 2019 by Hadrien de La Tour, ADRIVER was born of a simple observation: the untapped potential of French freeways devoid of advertising. Since then, we've been offering advertising space on the back of freight trucks crossing France. By pre-empting this virgin space, the idea is to offer brands a different, calmer and ultra-emergent form of communication.
In 2021, ADRIVER's innovative concept crosses borders!
ADRIVER quickly opens offices in the UK, Italy and Belgium, offering dynamic communication solutions on moving media on an international scale.
In addition to this strategy of geographic conquest, the advertising network is committed to diversifying its advertising media around mobility and seeking new, differentiating solutions. It has signed key agreements with a number of partners who share this common DNA: VTC/Taxis, Caocao in Paris, Flixbus throughout Europe and Tootbus in London and Brussels.
Today, ADRIVER is a key part of LaTour Media Group, founded by Hadrien de La Tour, with a global ambition to revolutionize communication standards and transform outdoor advertising into a truly immersive experience.
Thanks to the diversity of its offerings, ADRIVER develops customized advertising strategies for each advertiser, maximizing the impact of each campaign. Our results-driven, performance-oriented approach guarantees advertising campaigns that generate a significant return on investment (ROI) for our customers.
ADRIVER has revolutionized the outdoor advertising industry (OOH and MOOH - Moving Out Of Home) by tapping into the untapped potential of moving vehicles and roads untouched by billboard advertising. By capturing the attention of a whole new audience, ADRIVER opens up new horizons for brands.
ADRIVER is committed to integrity, transparency and reliability in all its interactions with customers and partners. We ensure honest and ethical collaboration throughout the advertising process. ADRIVER is also committed to the highest standards of data confidentiality and privacy protection, guaranteeing the security and confidentiality of our customers' and partners' information.
ADRIVER and Seiki: a strategic alliance for accurate audience measurement of your advertising campaigns.
In an ever-changing world, accurate measurement of the mobile audience is essential to assess the effectiveness of your OOH advertising campaigns.
With this in mind, ADRIVER & SEIKI, a recognized leader in the field of mobile research, have joined forces to offer you in-depth analysis of user behavior and ad performance. Customers benefit from significant added value, enabling them to make informed decisions to optimize their advertising investments.
Thanks to this collaboration, ADRIVER benefits from SEIKI's expertise and cutting-edge tools to accurately assess the impact of its mobile advertising campaigns.
For our customers, this partnership represents considerable added value, enabling them to make informed decisions and optimize their advertising investments for maximum ROI, taking into account consumers' travel and mobility habits.
This partnership combines innovation and analytical expertise, and pushes the boundaries of excellence in mobile advertising to offer comprehensive and effective solutions to advertisers worldwide.
ADRIVER is the first OOH advertising network to guarantee the audience of its campaigns.
We don't just follow industry trends, we define them.
ADRIVER has made the unprecedented commitment of being the first OOH advertising network to guarantee the audience of its campaigns. This revolutionary initiative is designed to offer total transparency to advertisers, by guaranteeing them a precise audience number for each campaign broadcast on ADRIVER's mobile media. This audience guarantee is based on in-depth analysis of the data collected and analyzed, enabling precise evaluation of the impact and reach of each advertising campaign.
What this means for advertisers is total peace of mind.
They can rest assured that their advertising investments will be fully optimized, with a real, verifiable audience. No need to rely on estimates or guesswork, ADRIVER offers a tangible guarantee of measurable results. This innovative approach underlines ADRIVER's unwavering commitment to quality and efficiency.
This partner recently obtained CESP validation of their methodology, legitimizing their algorithm in the marketplace. In the world of OOH and MOOH advertising, being able to track and analyze the population has become a necessity for our customers who wish to have campaign reporting.
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Let's create the exciting future of mobile advertising together!
We believe that the success of our company depends on the talent, passion and commitment of our employees.
If you're ready to take on new challenges, develop your skills and be part of a dynamic, growing team, we'd love to hear from you.
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