Caocao

Offer DESCRIPTION

Reach an international audience and Île-de-France residents with high purchasing power (CSP+ / CSP++).

This exclusive ADRIVER solution in Paris offers you a premium, environmentally-friendly, spectacular and ultra-differentiating communication medium, running exclusively in the capital's most sought-after districts.

These rechargeable hybrid vehicles are accessible to PRMs (People with Reduced Mobility), and offer a spacious interior. The responsible positioning of the support enables you to minimize the carbon impact of your advertising campaign, promoting a responsible and committed brand image.

Covering these vehicles gives you high-impact visibility, attracting the attention of motorists and eco-friendly mobility enthusiasts alike.

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image-adriver-taxi-voiture-publicite-car-wrapimage-adriver-vueling-voiture-publicite-car-wrap

86%

70%

of ODV generated in Paris intramuros.

Source: Seiki 2023 *Districts 1 to 8 and 16th.

CSP++ affinity index

191

of ODVs distributed in neighborhoods with high purchasing power*.

Our formats
of expression

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DOOR sides

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full covering

Super sides

The offer's ADVANTAGE

Responsible

An environmentally-friendly (rechargeable hybrid car), responsible vehicle, adapted for people with reduced mobility.

Top of the range

A top-of-the-range vehicle with 6 rear seats and panoramic roof. A large expressive surface that attracts attention and creates surprise on the streets of Paris.

Premium Target

A media support that mainly rolls out in the most upscale areas of Paris and outperforms on premium targets (CSP+ / CSP++).

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They talk
about US

Georges-Henry Bediou 

Director of Development and Communications Stade Français Paris

“We're delighted to have carried out a MOOH ADRIVER campaign by dressing up the prestigious Caocao VTCs in the colors of the Stade Français Paris. The campaign was designed to highlight our “L'Arrondissement est rose” operation, which was rolled out in several of the capital's arrondissements to promote our brand among Parisians. The campaign's performance lived up to our expectations and to our objective of establishing a local presence and closeness to our public, since we delivered nearly 8 million ODVs with a very positive image.”

Our MOOH* offers

*MOOH = Moving Out Of Home

CAOCAO
CAOCAO
Exclusive advertising on luxury, premium and environmentally-friendly vehicles, only on the streets of Paris. Opt for a full or partial covering to reach the CSP+ in the heart of Paris. Available in France only.
TRUCK
TRUCK
An exceptional display on the back of trucks, offering unrivalled visibility to reach the 38.5 million motorists on France's roads. This medium makes it possible to communicate effectively in the white zones of the OOH. Available in France, the UK and Italy.
TAXI / VTC
TAXI / VTC
Communicate with urban dwellers in major conurbations throughout the country using an original, high-impact format. Available in France and Italy.
FLIXBUS
FLIXBUS
Maximise your visibility with advertising on Flixbus. Effectively target consumers based on their journeys. An innovative and strategic way to reach your target audience on specific routes.
TOOTBUS
TOOTBUS
Thanks to the full covering of Tootbus tourist buses, you can benefit from unprecedented visibility in the most visited areas of London and Brussels. A unique opportunity to reach an international and local audience. Available in Brussels and London.

A PROJECT ?

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A PROJECT ?
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UN PROJET ?

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Do you have a great idea or an exciting project you'd like to bring to fruition? We're here to help you turn your ambitions into reality. Whether you're a company looking to boost your advertising strategy or an ambitious entrepreneur with a revolutionary new idea, let's talk about your project right now and see how we can work together to achieve your goals.
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