VOIR

BRITISH AIRWAYS

75% of ad recallers had a positive impression of the campaign vs 61% of people who didn't recall it.

6.1m total adult audience

42% of ad recallers said that they intended to follow up on the ad vs 18% of people who didn't recall seeing it.

Motorway Mega Rears were part of BA' large scale, multi format OOH campaign. The brand used 125 Motorway Mega Rears in their campaign.

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Glenn Burchnall, Director, MGOMD

"Relevant message, great format. The campaign reached people when their unique reasons for getting away from it all were really front of mind."

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