VOIR

DIRECT LINE

79% of ad recallers had a positive impression of the campaign vs 55% of people who didn't recall it.

13.31m total adult audience

23% of ad recallers said that they intended to follow up on the ad vs 7% of people who didn't recall seeing it.

Direct Line used 250 Motorway Mega Rears to target motorists with environment-specific creative.

image-adriver-ooh-media-publicite-vehicule-solution

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Emma Taylor, Head of Marketing, Direct Line

"Our Motorway Mega Rear campaign with Adriver successfully reached drivers across the country, reminding them in a highly relevant moment of Direct Line’s motor insurance."

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