VOIR

HALFORDS

12% coverage

6.0m total adult audience

8.1 frequency

The objective of this campaign was to remind consumers' of Halfords' fitted services. 59% of ad recallers had a positive image of Halfords' campaign. 53% had a positive impression of the brand vs 28% of non-recallers and 56% of ad recallers agreed Halfords is good value for money vs 32% of non-recallers.

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Sara Edwards, Client Director, Carat

"Adriver's Motorway Mega Rear … delivered on its objective of driving consideration of Halfords' fitted wiper blade and tyre fitting services. [They] helped Halfords to reach their motorist target audience and showcase the services to them."

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