VOIR
NATIONAL HIGHWAYS
'Know the Zones'
11.3% coverage
5.8m total adult audience
5.4 frequency
National Highways wanted to raise awareness of HGV' zones of limited visibility. Interest in th ecampaign was strong at 44% amongst ad recallers. 61% of ad recallers felt positive about the format and 40% of ad recallers intend to take action having seen the ad.
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