Increase your reach and impact. With an impressive size, our advertising offer on the backs of over 1,000 trucks provides unrivalled visibility to reach the 38.5 million motorists who travel France's roads.
On the road from Monday to Friday, trucks often cover long distances, ensuring optimum exposure of your brand on main and secondary roads.
This truck-based advertising strategy offers extended reach and geographic flexibility, effectively boosting your brand's profile with a diverse audience that's constantly on the move.
What's more, our trucks never run empty. Whether they're “advertised” or not, they're always carrying goods that the French need. In this way, we limit our carbon footprint and distribute a financial royalty to the carrier.
of people who have seen the ad at least 1 time a week find it original.
of exposed people say that this type of advertising has already prompted them to buy the product.
say that brands using this device attract attention.
minimum visibility, i.e. 3 times more than fixed signage.
Sources: Ipsos 2020 studies, 1400 respondents representative of the population. Happydemics studies on the effectiveness of the truck format: 1019 representative respondents.
Back (4M²)
No truck is specially dedicated to advertising. It never runs empty.
A presence on major roads from Monday to Friday, with the potential to reach 32 million motorists on the road.
A high-impact 4m² format that can be seen from afar for an average duration of 15 seconds.
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